This production revives the history of the family and the company, set against the revolutionary backdrop of 19th-century Cuba and the rise of rum.
Secuoya Studios and Arrivelo Producciones announce the development of the first series to showcase the legacy of the Bacardi family business. The production is inspired by real events documented in the Bacardi Archives, a private collection managed by the Bacardi company. It tells the story of ambition, adversity, and family, beginning with founder Don Facundo Bacardi Massó and his vision to create the world’s first light-bodied rum. The series will narrate how the company persevered from its humble beginnings in the 19th century through countless hardships, political turmoil, economic crisis, and forced exile from its homeland, to become a global spirits empire.
At the helm of the production will be showrunner and director Jonathan Jakubowicz (Resistencia, Hands of Stone, Secuestro Express). The international cast and the rest of the production team for this large-scale project will be announced soon. Brendan Fitzgerald, CEO of Secuoya Studios, says, “We are thrilled to partner with Arrivelo Productions on this production to bring the gripping story of this saga to screens around the world. This incredible tale deserves to be told, and we are confident that its generational story of struggle and passion will captivate audiences.”
Bacardi was founded in 1862 in Cuba and remains family-owned after more than 160 years and seven generations. Today, it is the world’s largest privately held international spirits company, with a portfolio of more than 200 brands. Showrunner and director Jonathan Jakubowicz states: “For the past two centuries, the Bacardi company has played a role in the events that have shaped Cuban history, while also being at the center of one of the greatest business stories of all time. It is a true honor to bring this untold story to life with the help of its protagonists, who have graciously opened their archives to us. I have always dreamed of creating an epic production that captures the complex history of Latin America and its relationship with the United States and Europe.”
In the words of Andrés Arriaga, CEO of Arrivelo Producciones: “The gratitude of everyone at Arrivelo Producciones is, and always will be, boundless to Bacardí for entrusting our company with sharing their story with people around the world—a story that, beyond its great business achievements, conveys humility, resilience, and above all, exemplary conduct in the history of Cuba. This undertaking is only possible thanks to the support of a production company of the caliber necessary to handle a project of this magnitude, Secuoya Studios, and its executive producer, David Martínez, who fell in love with this great story from the very beginning, just as we did.”
The series, produced by Secuoya Studios and Arrivelo Producciones with consulting from Bacardi, will tell a story parallel to the political revolutions, economic crises, pioneering expansion, social changes, women’s emancipation, trade disputes, Theodore Roosevelt’s presidency, and the betrayals of Cuban revolutionaries, which forced many into exile. The series will feature talent from various countries and will be filmed in both English and Spanish.
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